Table Of Content
And as NN Group guru Kathryn Whitenton makes clear, cognitive overload and usability don’t match. Even better, each page feels like it has been considered as part of the wider user journey and crafted in ways that answer different user’s needs in order to keep them on-site. Channeling relatable moments like this from the source material can feel like an Easter egg for users, giving them a surprising moment of delight that brings them a little closer to the brand. By doing so, the page pokes fun at Superlist for having a problem and encourages users to see the lighter side.
How Is A 404 Page A Brand Opportunity?
Its website includes plenty of cool UI design touches, and we like that it's not just gone for a standard 404 page, either. Good quality, dedicated product photography with a quirky touch – a miniature marble statue that nods to the flagship store's Italian home – help elevate this error page. Victoria Spicer is a set designer and prop stylist based in London. As you'd expect, her portfolio site is packed with beautiful photography, and her 404 error page is no different. It shows off her playful side while still keeping things looking polished. This car buying comparison site helps you find the perfect car, but when you go off course, its 404 page provides a clever on-theme way to keep you on site.
Client's Love
The primary purpose of the 404 page is to give users a clear signal of where they are and what they can do next. That's why it's recommended to follow minimalist design principles when designing the page—less text and less visual details—to make it more effective for average users. These are some of the best free 404 error page templates for your HTML website templates. All the templates use the latest CSS framework, so you get modern design elements and trendy colors with these templates. Again, you can’t simply unzip the file and use it directly on your site, you have to spend some time to get these templates into your site. While you can take the time and build your custom error page, we have many stylish, modern, clean and professional free templates that will get you going quickly.
Helpful Links
That’s what it can feel like for some visitors when they run into a 404 page without anything but an error code and “page does not exist” message. The only time it’s really acceptable to remove the navigation from view is for sales landing pages. Even then, that’s somewhat questionable as there should at least be a link pointing back to the homepage in case the user decides they made a wrong choice. As more and more users flock to the web to get things done, we have to expect that many of them will encounter 404 errors due to broken internal links or misspelled URLs. While we want to do everything we can to minimize those occurrences, sometimes it’s unavoidable.
Dan Woodger is an illustrator and graphic designer that has worked for the big fish, such as McDonald’s, Bloomberg’s and the New York Times. We love that his 404 page design is fun and casual, with few things aside from the illustration of a hamburger saying he’s sorry about the missing page. Even better is the use of this page to offer some recommended reading on feeling lost.
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The party doesn’t stop there, though, as Spotify signposts both its FAQs and Community pages as alternative spaces for users to find their groove again. This is a creative way of potentially securing leads through a wrong turn on its site and plays into the personality of BluePath’s brand. Even if this reference goes over a user’s head, there are three links right below to get them back on track – sending them to the homepage, help center, or for a chat with their support team. While this might not provide users with the information they were looking for, by launching straight into a hands-on gaming experience, users are kept engaged with an unexpected moment of joy. Users who encounter a broken link are told that Space Invaders are the cause, and now’s your opportunity to take revenge.
Before getting into the error page templates list, let us see what makes a perfect professional 404 page. Besides links, textual, and visual elements, there should be a button visible on your 404 page that calls visitors to action. The goal should be to get people off that 404 page as quickly as possible with the absolute least amount of confusion.
Dropbox - Helpful 404 page
Simply find the block in the left-hand menu and drag it onto your design. MonsterInsights can see which posts get the most visitors and add them to your 404 page. For more details, see our guide on how to display popular posts by views in WordPress. To start, you may want to show a list of your most popular posts. Since these articles are popular, there’s a good chance visitors will find something they like. Many 404 templates also show your site’s main navigation menu.
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This means that you can fluidly navigate to any of the other sections, barely noticing that you’ve reached a 404. A 404 page is an online page that appears when you click on a link that is broken and is therefore no longer (or in fact, never was) available. Wix Studio is the platform built for agencies and enterprises. Smart design capabilities, flexible dev tools and streamlined business management mean you can do more—with more. By subscribing, you agree to receive the Wix Studio newsletter and other related content and acknowledge that Wix will treat your personal information in accordance with Wix's Privacy Policy.
It has a link back home and other vital elements, but the brand gives people a clear indication of what site they’re on. Spotify hits us with an error message that sounds like a playlist, “404s and heartbreaks,” next to a spinning record. Arriving at a 404 page can be frustrating, so the 404 page for link shortening service Bit.ly suggests taking it with calm. It uses a simple image of someone meditating in an attempt to restore our balance, and provides a helpful reminder that links are case-sensitive. Fashion label Lazy Oaf has taken a fittingly hipster approach to its 404 page.
With the only two options here being an e-mail or a Tweet, this is a great design for solving 404 errors. My only critique is to add an even larger link to the homepage. The fullscreen video is a really creative way of showcasing the Underbelly team on an otherwise wasted pageload.
Chances are, if you’re searching through the Wizarding World website, you’re pretty familiar with Harry Potter and its iconic moments. This keeps the content fresh while still setting limitations on what GIFs can appear on the page, just in case a user happens to land on the 404 page repeatedly. High energy and visually stunning content make up Red Bull’s bread and butter when it comes to its brand.
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